I was reading an interesting article in Forbes the other day and thought you might enjoy the concepts imparted. This is the second week’s article.
Every business has to market their products and services and the way you market your business can mean the difference between failure and success. If done right, you can increase revenue, attract new customers, and retain your current customers. If done wrong, you’ll be left screaming, “Ugh, I’ve made a huge mistake!” and trying to pick up all the pieces.
The article in Forbes outlined what marketing mistakes you need to avoid at all costs and I thought you might be interested to read their comments. If you want to avoid some of the biggest marketing blunders of all time, you have to know what they are and how to steer clear of them. Here are seven marketing faux pas you need to watch out for in your business.
I reproduce them all seven over a 7 week period, so keep coming back to see the next one.
2. Failing To Track Results
I get it—you’re a busy business owner who gets caught up juggling a million and one tasks at once. So, tracking your company’s marketing efforts and conversions might not always be at the forefront of your mind. I’ve been there, too. But, failing to track marketing results is one faux pas you don’t want to make.