I was reading an interesting article in Forbes the other day and thought you might enjoy the concepts imparted. This is the fourth week’s article.
Every business has to market their products and services and the way you market your business can mean the difference between failure and success. If done right, you can increase revenue, attract new customers, and retain your current customers. If done wrong, you’ll be left screaming, “Ugh, I’ve made a huge mistake!” and trying to pick up all the pieces.
The article in Forbes outlined what marketing mistakes you need to avoid at all costs and I thought you might be interested to read their comments. If you want to avoid some of the biggest marketing blunders of all time, you have to know what they are and how to steer clear of them. Here are seven marketing faux pas you need to watch out for in your business.
I reproduce them all seven over a 7 week period, so keep coming back to see the next one.
4. Not Setting Yourself Apart
When it comes to being a player in the market, you have to be willing to set yourself apart from the competition. Otherwise, why else would your target market choose your business over another?
One big blunder is blending in with other businesses. Don’t blend into a market. Instead, diversify your business and stand out.
Take a look at your competition. How do you differ from them? What makes you stand out from the crowd of competitors? Use your answers to these questions to build on what makes you different.
Tell your target audience and potential customers what makes your business unique from all of the other ones out there. Take things to the next level and create a USP (unique selling proposition) for your business. Your USP should make your business shine and attract buyers based on your selling points.
Put yourself in your target market’s shoes when you think of your USP. What’s going to benefit them the most? What will appeal to their emotions?
If you want to avoid this rookie mistake and diversify your business, come up with an effective USP that your market can relate to.