The disappearance of the Cofunds brand name

Aegon is dropping the Cofunds brand name as it moves users onto an upgraded version of the platform.

After acquiring Cofunds in August last year, Aegon has been working on integrating the platform with its Aegon Retirement Choices offering, bringing many of Cofunds’ features into ARC.

The decision to dispense with the Cofunds branding puts to bed one of the oldest names in the UK platform market.